Dancing The Google SEO Dance
When it comes to search engine traffic and SEO, most people speak about Google first and foremost. This is because they possess a majority of the market share when it comes to searches conducted on the Internet. No other search engine comes close in terms of the sheer volume of people that use the site or the number of searches that are done. Google arguably offers the best search experience to users and this not only means better results for searchers but it means more stringent guidelines for webmasters.
Reviews gain new prominence on Google
Shoppers using Google to look for products will now find star ratings and reviews in their search results to help them to decide whether to buy. The development comes courtesy of a new partnership between social media technology company Bazaarvoice and Google.