Improving Your Search Engine Optimisation Link Profile

Your link profile is one of, if not the most important aspects of a search engine optimisation campaign. Links are used to determine the value of a website so each link is considered an indication of your website’s quality. However, not all links are equal. Those links that come from better quality sites that are more authoritative themselves are worth more than links that come from low quality sites or from sites that are in bad neighbourhoods.

Link Exchanges

Link exchanges are once considered the ultimate in link building tools but as search engines have advanced their algorithms this is one practice that has lost favour. This is also true of link triangles and similarly related methods. Sites with low quality or irrelevant content can persuade other sites to link to them simply by putting a reciprocal link up and this devalues the linking process in the eyes of search engines.

Paid Linking

Paid links can prove extremely expensive for good quality links from authoritative sites. What’s more, if the search engines find out that a link is a paid one then they may well devalue it. Paid links can still be used on your site and may drive enough direct traffic to make them worthwhile but they shouldn’t be considered a viable search engine optimisation link building technique.

Link Baiting

The provision of high quality content for all of your web pages will help you develop links naturally. Other webmasters will be more inclined to link to your pages without being asked if you provide unique, informative, or emotive content. However, you still need to ensure that webmasters see your content and this means you need traffic in the first place.

Social Media

Social networking and social bookmarking have become popular link building techniques since the advance of sites like Facebook and Twitter. Search engines are giving such sites greater credence now too and as they incorporate the social Internet into their search results this means that search engine optimisation campaigns that use social media in some way are likely to benefit.

Article Marketing For Search Engine Optimisation

Article marketing remains one of the most popular forms of ethical and effective link building for search engine optimisation. You can write a handful of articles, submit them to search engine friendly directories and dozens of websites will publish those articles in full, including links to your site, on their own pages. The links are relevant because you control the anchor text and even the page content is relevant to your own because you wrote it. The use of an SEO Copywriter can also prove to be extremely worthwhile.